Financial Models for Mobile Apps
From app idea to investor pitch. Model retention, in-app purchases, and subscriptions with app store economics built in.
No credit card required
Mobile App Economics Are Unique
App businesses face different challenges than traditional software. We understand what makes them complex.
User retention drops dramatically after download - most apps lose 80% of users in the first week
App store fees take 15-30% of revenue before you see a penny
Converting free users to paying customers requires different strategies
Platform differences between iOS and Android affect your economics
Metrics Built for Mobile
Track the metrics that matter for app businesses and investors.
Retention Tracking
Daily, weekly, and monthly user retention rates
User Acquisition Costs
Cost per install by channel and platform
Monetization Rates
Free to paid conversion and revenue per user
Platform Economics
iOS vs Android performance and store fees
Model Your Revenue Streams
Whether you charge subscriptions, sell in-app purchases, or use freemium, we handle the calculations.
Subscriptions
Monthly and annual plans with trial conversions
In-App Purchases
One-time purchases and consumables
Freemium
Free users converting to premium features
