Financial Models for B2B Software
Model enterprise sales cycles, seat-based pricing, and annual contracts. Build projections that show your path to predictable revenue.
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B2B Sales Are Different
Long sales cycles, enterprise contracts, and expansion revenue require specific modeling approaches.
Enterprise sales cycles that can take 6-12 months to close
Seat-based pricing with expansion and contraction dynamics
Annual contracts with complex payment terms
Land-and-expand strategies that drive growth
Model Your B2B Growth
Test different go-to-market strategies and expansion plans.
Sales Pipeline
Lead to opportunity to closed-won conversion
Contract Values
ACV, TCV, and expansion revenue
Seat Dynamics
User growth, contraction, and pricing tiers
Sales Efficiency
CAC payback and sales team productivity
Net Revenue Retention
Expansion offsetting churn
Customer Segments
SMB vs mid-market vs enterprise
Model Your B2B Growth
Test different go-to-market strategies and expansion plans.
Sales Strategy
Inside sales vs field sales vs product-led
Market Expansion
Vertical vs horizontal growth
Pricing Models
Per-seat vs usage vs platform pricing
Enterprise Motion
Moving upmarket with larger deals
